Clinical trial participation is low. However, depending on what type of trial is being run, a person may participate in several studies. While they most likely won't be able to participate in multiple clinical trials at once, they can be a part of several – one after the other.
According to Holland-Frei Cancer Medicine, while the number of young patients – up to age 15 – participating in clinical trials is high, after 15 years old, the amount of participation drops dramatically. Reasons for this vary, but it means if there is someone who is interested in participating in clinical trials now, it is smart to keep in touch with them for future use as well.
Sending out regular emails can be a great way to keep in touch with patients and let them know what clinical trials are available to them. Send them updates on new trials that are pertinent to them. Provide them with any news of successful trials and let them know about where and when new ones will be held. When you're notifying them about new studies, make sure to let them know if compensation is involved. Paid clinical trial are a great way to improve participation.
Regular phone calls
While you don't want to call too much, regular phone calls with former clinical trial participants can be another way to reach out. In these calls, you can go over many of the same things covered in the emails. However, make sure to provide some new information. Also, the person conducting the call should be able to answer any questions, or at the very least be able to direct questions to a resource or person that can. The caller should also be able to answer questions about electronic payments and registration, as well as give information about the trial, such as the duration, location and doctors overseeing it.
While emails and phone calls can be effective, sometimes there is nothing better than an old-fashioned letter. According to a study done by the Office of the Inspector General of he U.S. Postal Service, direct mail is more effective than other digital forms of marketing. When sending a letter, make sure to personalize the content within. If the content is not personalized, there is a good chance it will be tossed in the garbage with the junk mail.Read More